My work has always been about one thing: helping people live and lead with clarity, purpose, and love. But my journey didn’t begin in coaching or writing — it began in international business. 

After graduating from the Stockholm School of Economics, I spent many years working abroad in the US, the UK, Argentina, and Brazil. Those years shaped me deeply. I learned how organizations grow, how leaders make decisions under pressure, and how culture influences everything — from performance to wellbeing. 

I also learned something unexpected. 

Success alone is not enough. 

Again and again, I met high-performing professionals who had achieved their goals but still felt disconnected from themselves, their purpose, or their joy. Eventually, I realized that the same question lived inside me. That realization changed the direction of my life. 

I began exploring personal development, leadership psychology, and spiritual growth — not as abstract ideas, but as practical tools for living well and leading wisely. Over time, this became the foundation of my coaching work. 

Today, I am an executive coach, author, and entrepreneur focused on helping people create meaningful success — success that includes both achievement and inner alignment. 

My international bestselling book Power Goals introduced a structured method for turning vision into reality through clarity, responsibility, and consistent action. That framework continues to guide leaders, entrepreneurs, and professionals who want to move forward with intention. 

Real leadership begins within. 

In my current book project, Love is Magic, I explore a deeper dimension of leadership and life: love as a force for growth, resilience and transformation.